Odisha to set up 500 Mission Shakti Markets to sell SHG products


Bhubaneswar: The government of Odisha has made ambitious plans to set up around 500 Mission Shakti Markets across the state to enable people to purchase Self Help Group (SHG) products.

To begin with, these markets will be set up in Bhubaneswar within three months to offer SHG products throughout the year. The move will benefit the public as well as SHGs.

The government will provide a loan of Rs 50,000 crore to SHGs over the next five years to include more women in the mission, Shakti Mission Commissioner-Secretary Sujata R Karthikeyan has said.

Plans are underway to set up a state-level federation to bolster the Mission Shakti program, she said at a reception on Sunday.

Noting that Chief Minister Naveen Patnaik started Mission Shakti 20 years ago with the aim of empowering women at the grassroots level, Karthikeyan said the program has achieved significant success over the years.

SHGs have played a major role during the COVID pandemic and recently nearly 4,000 female members of 300 SHGs sewed the 30 lakh national flag for the “Har Ghar Tiranga” campaign. Likewise, women are engaged in collecting electricity bills and reading meters, she added.

Stating that the state now has over 70 lakh Mission Shakti members, she said Mission Shakti members are present across the state and the program has taken the form of a business.

Successful entrepreneurs and self-help groups were also commended at the ceremony.

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